Liqui Moly re-aligns partnership with MotoGP
Liqui Moly has signed a new sponsorship agreement with MotoGP organiser Dorna. Over the next four years, the German lubricant specialist will be a part of the most important race tracks worldwide.
However, Liqui Moly says it has not extended the exclusive lubricant title in the Moto2 and Moto3 categories. The company’s role as an official lubricant supplier will thus conclude at the end of 2025.
“We made this decision as a team because we believe that both our technical requirements and our marketing goals in these two series, which particularly focused on our motorcycling products, have been fully met or successfully implemented,” explains Marco Esser, marketing director of Liqui Moly.
“MotoGP and Liqui Moly are linked by a long-standing partnership based on our shared passion for motorsport and top performance. That’s why we will continue our sponsorship in the most prestigious competition, MotoGP, to further strengthen our brand internationally. We want to inspire fans all over the world,” he added.