Trico adds beam blade kits to range
Trico has introduced beam blade kits for its premium ‘Exact Fit’ range. The company says these OE wiper blade kits are now available and are easy to stock, sell and fit, as just one SKU has both front blades for the vehicle.
Packaged in an eco-friendly carton box, the range is comprised of 95 references – 73 direct fit kits for OE beam blade applications, and 22 ‘retrofit’ kits for hybrid and upgrade applications – in total covering more than 95 per cent of the beam blade vehicle parc.
Due to its ‘superkit’ design that comes with an optional alternative connector, Trico claims this is over 40 per cent less stock than competitor ranges which often require in excess of 150 SKUs to attain the same coverage.
The new kits contain two of Trico’s ‘X1’ design blades manufactured and packaged in Europe. Trico supplies this same blade as OE to VAG, for a multitude of vehicles including the Volkswagen ID4, Golf 8, T-Roc, the Audi Q4, Q5, Q7, TT, the Skoda Citigo, Kodiaq, Superb, and the Seat Ibiza, Leon, Rapid and Mi.
Trico group brand & marketing manager (Europe), Sam Robinson, said: “The introduction of these beam blade kits is a game changer for Trico.
“While previously, we exclusively sold our OE wipers singularly, now customers will have the benefit of buying a complete kit with everything they need provided for them, with the reassurance that they are buying the exact same quality product that we are trusted to deliver to vehicle manufacturers across Europe.
“As we’re coming into the winter wiper blade season, this is a perfect opportunity for factors to increase their profit margins whilst maintaining maximum vehicle coverage, and reducing their inventory commitment.
“We created this offering with space saving in mind, so it’s clear, compact and comprehensive and delivers a perfect premium direct fit wiper offering.”