Sonax celebrates 75 years of innovation in vehicle care
Distributed in Ireland by Serfac Limited, German car care specialist Sonax marks a major milestone in 2025 as it celebrates its 75th anniversary.
Since the launch of its first car care products in 1950, the Sonax brand has become synonymous with premium quality and technical excellence in the automotive detailing sector.
Founded in 1949 and entering the automotive market a year later, Sonax has grown into a global powerhouse with an annual turnover exceeding €147 million in 2023 and exports accounting for over 43 per cent of total sales.
With a workforce of approximately 400 employees, the company’s extensive product range is now available in markets worldwide.
The longevity and success of Sonax stems from continuous investment in research and development, a dynamic brand philosophy, and a forward-looking approach to innovation. The company’s advanced infrastructure supports everything from formulation to production and logistics, ensuring Sonax remains at the forefront of vehicle care technology.
Sonax’s comprehensive portfolio includes industry-leading solutions in paint protection, interior and exterior cleaning, and seasonal care. The brand has also diversified into specialised product lines for bicycles and caravans, and offers proven solutions for commercial vehicles, car washes, professional valeting operations, and industrial applications—making it one of the most versatile brands in the sector.
A key factor in the company’s growth has been its strong branding, memorable advertising campaigns, and high-profile motorsport sponsorships, including partnerships in Formula 1 and the DTM series. This visibility has contributed to widespread brand recognition across both consumer and professional segments.
The Sonax legacy is reinforced by decades of positive customer feedback, excellent performance in independent tests, and consistent top rankings in industry awards and readers’ polls. With a strong foundation and a clear focus on future innovation, Sonax is well positioned to lead the next era of automotive care.
For more information on the Sonax vehicle care range, contact your local Serfac area manager or call the Serfac sales team at 01-459 8700.