Schaeffler stand at Frankfurt a massive success
Schaeffler Automotive Aftermarket’s stand proved a massive success at the recent Frankfurt Motor Show 2013, attracting 100,000 visitors.
Highlights at this year’s show included original-equipment parts from the LuK clutch , INA tensioner and FAG wheel bearing brands with interactive modules that displayed how technically-complex Schaeffler products function.
Visitors were especially interested in the LuK RepSet® 2CT, a repair solution that makes it possible for independent garages to repair dry double-clutches for the very first time.
The main focus of the stand design was the Schaeffler Motorsport green-yellow AGM-Jimco X6 SCORE Trophy Truck of rally driver Armin Schwarz, who will take part in what’s claimed to be the toughest race in the world, the Baja 1000, in mid-November.
Schaeffler is not only sponsor and supplier for Armin Schwarz and the All German Motorsports Team, but an important development partner as well. Inside the green-yellow ‘desert lizard’ are a host of Schaeffler products developed by its engineers – from bearings to a torque converter.
More than 3000 people got a shot of pure adrenaline at the show by participating in the ‘Schaeffler Rally Experience’, where they had to master challenging sections of a desert rally on 3D full-motion simulators at the stand.
Student Thomas Kraiczok was not only faster than the reference time from Armin Schwarz, he left the competition behind in the final race as well.
With this victory, the Cologne University of Applied Sciences engineering student drove home the ‘Schaeffler Rally Experience’s’ main prize and will travel with Armin Schwarz’s team to take part in preparations for the Baja 1000, accompany the team when they inspect the route the rally will take and ride in the support vehicle.
Rouven Daniel, Director, Marketing & Communications, Schaeffler Automotive Aftermarket, said: “About 100,000 visitors, roughly 3000 participants in the ‘Schaeffler Rally Experience’, coupled to enormous interest for our products, innovations and repair solutions – all this attest to how successful we were at this year’s Frankfurt Motor Show.
“Our innovative spirit, our passion for what we do, and our first-class products and service quality, impressed visitors to our stand – regardless of their age or nationality.”
The Schaeffler stand was transformed into a desert landscape
Armin Schwarz’s Trophy Truck, designed in the Schaeffler Motorsport colours of green and yellow
Thomas Kraiczok (right), winner of the ‚Schaeffler Rally Experience‘ at the Frankfurt Motor Show 2013, will accompany Armin Schwarz’s (left)
Schaeffler products and repair solutions impressed stand visitors of all ages at this year’s Frankfurt Motor Show
Schaeffler Automotive Aftermarket can look back on positive results from this year’s Frankfurt Motor Show – about 100,000 people visited the stand during the public days, and 3000 people took part in the ‘Schaeffler Rally Experience‘