Ring Automotive hails Trackrod Rally Yorkshire a success
Ring Automotive, which has its headquarters in Leeds, is once again celebrating the success of a fantastic Trackrod Rally Yorkshire, which took place on 26th and 27th September.
The Trackrod Rally Yorkshire is a British Rally Championship accredited stage rally, which offers a unique opportunity for the entire rallying community to participate in a variety of events, across classic Yorkshire forest stages.
Sponsoring the night stage was a natural fit for Ring, whose expertise in vehicle lighting plays a vital role when in comes to rallying in dark.
Ring and its parent company, OSRAM, are brands synonyms with vehicle lighting, a vital component for the rally teams on the iconic night stage.
Marketing Director for Ring, Henry Bisson, commented: “We were incredibly proud to sponsor the Trackrod Rally Yorkshire for a third year. As we’re primarily a lighting company, it made sense for us to sponsor the night stage where all the cars need bright lights and extra driving lights.
“The event also allows us to market ourselves to an audience that are motoring enthusiasts and are naturally interested in our total product portfolio. Whether that’s a jump starter, tyre inflator or bulb, our sponsorship allows us to create a presence at the rally.
“For us, it is not all about pushing our branding. While that is important, we see ourselves as supporting a local event, giving back and helping to elevate the perception of the event. Having our branding on advertising hoardings at the start or on the barriers around the circuit is great for awareness, but also an element of theatre to the rally.”