NGK adds ignitition coils to product portfolio
NGK Spark Plugs (UK) Ltd is adding a major new product range to its portfolio.
The company – renowned for its original equipment-quality spark plugs, glow plugs and NTK Lambda sensors – is introducing a wide-ranging selection of ignition coils.
The launch, with more than 300 part numbers, will give NGK Spark Plugs (UK) Ltd one of the most comprehensive ignition coils ranges available in the UK automotive aftermarket and will include a variety of coil types, from the classic cylinder coils, distributor coils and block ignition coils, to connector ignition coils and ignition coil systems.
Tim Ward, Deputy General Manager – Sales & Marketing, NGK Spark Plugs (UK) Ltd, said: “This is a major launch for the company and one that gives us an even stronger product offering for our distributor and garage customers.
“Ignition is our core competence. Consequently, we can vouch for the quality of the ignition coils that carry our name because we have ensured that they meet our own high standards.
“Our range is one of the widest in the market, and will provide our customers with the opportunity to generate additional business. They can now cover the entire ignition process from one source and streamline their ordering process.
“Whereas before, they required several different suppliers in order to achieve similar large market coverage, NGK Spark Plugs (UK) Ltd now offers all of these ignition coils in one comprehensive range. On top of this, our customers can rely on the tried and tested, professional sales support from the NGK team.
“For our customers, it is important that they can place trust in our competence at all times. The key word here is credibility. We do not expand our product portfolio at any cost, but rather only where it makes most sense and where it creates the largest advantage for our customers. Ignition coils are in keeping with our brand and, above all, with our skills as an ignition specialist.”
All NGK ignition coils guarantee outstanding and reliable ignition, the highest levels of electromagnetic tolerance and long durability.
A special part number system has been developed with the ignition coils range being divided into six categories.
For each of these, distributors and workshops can work out in an instant how many ignition coils they need for a vehicle or how many ignition cables must be ordered if these also have to be replaced.
As well as the part number, the label on an NGK ignition coil package will show an illustration of the ignition coil type contained, making it easier to find the required coil.
New catalogues, brochures, point-of-sale material and technical information have been produced to support the ignition coils launch.
For more information about NGK Spark Plugs (UK) Ltd, its products and services, please visit the website www.ngkntk.co.uk
