Liqui Moly’s newly designed oil container labels
The German motor oil and additive expert Liqui Moly presented the new design for its oil container labels for the first time at Automechanika in September.
The look has been gently modernised. ‘Labels are the face of the motor oil,’ says Peter Baumann, Marketing Manager at Liqui Moly. ‘This face now looks fresher but keeps its recognition value.’
Just as magazines and newspapers modernise their layout from time to time, sometimes labels also receive a makeover. The important thing is to find a balance between change and recognition value. Because the most alluring look is useless if regular customers are no longer able to find ‘their’ oil on the shelf.
‘Functionality is right in the foreground of the new design,’ says Baumann. ‘Functionality means that the buyer quickly sees the most important information.’ In oil, that is the viscosity and, of ever increasing importance, the approvals of the car manufacturers. But the eye also plays its part in the purchase decision. The new design looks more plastic and more modern. The brand and its properties are more striking. These properties include a prominently placed ‘Made in Germany’ and the award for ‘most popular lubricant brand’. The ‘Oil change to the no. 1’ tip in the corner also points this out.
‘The new labels are just a small, but not to be underestimated foundation for our success concept,’ says Peter Baumann. ‘The new address to the end user will increase brand recognition and sales.’
Liqui Moly is headquartered in Southern Germany. It offers a wide range of qualitative high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. The premium German motor oil and additive company, it develops and tests their own products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves.
Liqui Moly was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 100 other countries. In Ireland, the Liqui Moly range is exclusively distributed in the Republic by Auto Diesel Electric (ADE) and in Northern Ireland by the FG7 buying group.