Liqui Moly named lubricants partner of Rugby World Cup
Liqui Moly has been confirmed as an official partner and the official motor lubricants partner of Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029, both set to be hosted in Australia.
The partnership will provide Liqui Moly with extensive brand visibility across both tournaments, including in-stadia, digital, and event wide integrations, connecting the brand with millions of fans across Australia and worldwide.
Liqui Moly said the partnership continues its long-standing and high-profile commitment to international sport. The brand already features prominently across elite global competitions, including Formula 1, MotoGP, the FIS Alpine Ski World Cup, the IHF Handball World Championship, and leading football properties.
The collaboration with Rugby World Cup marks Liqui Moly’s first major investment in international rugby and further elevates the brand’s visibility across new sporting audiences.
“We are excited to collaborate with World Rugby for the first time ever,” said Marco Esser, Liqui Moly marketing director. “As we are true sport enthusiasts, this intensive and action-packed sport feels like a natural fit for our sponsorship activities. The Rugby World Cups in Australia allow us to connect to passionate fans worldwide and therefore gain more brand awareness in promising markets.”
Liqui Moly will be exhibiting at the 2026 Auto Trade EXPO, which takes place alongside the CV Workshop EXPO from 10th -11th October at the RDS Simmonscourt in Dublin.