Klipboard launches AutoCat V10
Klipboard (formerly MAM Software) has released the latest version of AutoCat, a fully reengineered automotive catalogue platform that combines intelligent search, embedded AI, and an intuitive user experience to support faster, more consistent product identification across the aftermarket.
As vehicle complexity continues to grow and customer expectations rise, identifying the correct part quickly and confidently has become increasingly challenging for counter and sales teams.
The latest version of AutoCat is the result of continued investment over several years. Klipboard says it addresses this by bringing together vehicle data, supplier information and intelligent search within a single, streamlined workflow.
From vehicle lookup through to part matching and cross-reference confirmation, AutoCat helps reduce lookup time and improve accuracy across every interaction.
A key addition in the latest release is the AutoCat Intelligent Sales Assistant, an embedded AI-driven capability designed specifically for automotive workflows.
It helps counter and sales teams identify parts more quickly and confidently by guiding users through structured, diagnostic questioning, suggesting relevant upsell opportunities, supporting faster, more confident decisions and enabling consistent product knowledge across the business.
By combining structured catalogue data with contextual AI assistance, AutoCat helps extend specialist knowledge across the business – supporting both experienced staff and new starters in delivering fast, confident customer service.
Ben Nicholls, head of automotive account management at Klipboard said: “We have rebuilt AutoCat from the ground-up with a clear focus on helping our customers to win more sales, improve efficiency and deliver a better experience to their own customers in an increasingly competitive market.
“The latest version reflects both our long-term investment in the platform and the feedback we’ve consistently received from the businesses we support.
“The introduction of the AI Sales Assistant is a significant step forward, bringing context-aware, AI-driven guidance directly into the identification workflow. It helps extend expertise across teams and deliver faster, more consistent service that builds customer confidence and loyalty.”
Built on an API-first architecture, the new AutoCat integrates seamlessly with the systems aftermarket businesses rely on every day, from ERP and stock management platforms to ecommerce channels – enabling consistent product identification and a more connected sales workflow.
The platform also introduces a redesigned user interface, faster search performance and more flexible catalogue views, making it easier to navigate complex product data and respond to enquiries with clarity and control.
Together, these enhancements move AutoCat beyond traditional catalogue functionality towards a more intelligent, connected and AI-enabled approach to product identification in the automotive aftermarket.
The platform also creates the foundation for future developments in AI-assisted workflows, ecommerce integration and connected data services.
The latest version of AutoCat is now available, with further details available on the dedicated webpage.
Klipboard has confirmed that AutoCat V9 will continue to be supported until July 2026, with customers encouraged to upgrade ahead of this date to ensure uninterrupted access.