febi kicks off long-term ‘All Around the Wheel’ campaign
febi has recently launched its long-term ‘All Around the Wheel’ campaign, showcasing its unique competence in wheel and axle components and providing wholesalers and workshops with a fully coordinated, easy-to-order system-based range.
Managing wheel and axle parts as separate ranges has long added complexity. Components that work together often come from different brands, making sourcing, stocking and repairs more difficult than necessary. febi’s initiative changes this by bundling all essential parts into one seamless solution.
The range covers Steering & Suspension, Braking, Drivetrain, Rubber-Metal Parts (NVH) and Wheel Fastening, with over 28,000 articles for passenger cars, light commercial vehicles and trucks – all in OE-matching quality.
“With ‘All Around the Wheel’, we’re making our ambition visible: to be the most complete and indispensable partner in the Independent Aftermarket for wheel and axle components forming a connected system”, says Philipp Hess, Global Sales Director, Group Sales Automotive.
“Workshops want fewer partners, not more, higher efficiency, and complete solutions they can trust – every time. That’s exactly what All Around the Wheel gives them.”
The campaign has already launched with online and offline tools to support wholesalers and mechanics. Additional phases will roll out over the year, with further activities continuing across multiple channels and touchpoints.
For more information and to explore the new website, visit:
https://www.febi.com/aatw