FAI Automotive names new head of product and marketing
FAI Automotive has announced the promotion of Peter Garrett to head of product and marketing.
Garett first joined FAI 20 years ago in the product development team, before moving into various communications roles, where he helped build the company’s profile across the aftermarket.
In his new role, Garett will oversee the continued expansion of FAI’s product portfolio, while also strengthening the company’s marketing strategy to support customers across Europe.
Garett commented: “I’m delighted to step into this new role. Having been part of FAI’s journey for 20 years, I’m excited to continue driving the business forward by expanding our product offering and ensuring our customers have the support and information they need to succeed.”
His promotion comes at a pivotal time for FAI, following significant investment from parent company Motus Aftermarket Parts (MAP). The company has accelerated the development of new product groups and expanded ranges across multiple categories, with Garrett now set to play a central role in shaping both product strategy and customer communications.