BEV embarks on Irish tour
bilstein group’s Brand Experience Vehicle (BEV) has taken to the roads of the island of Ireland, visiting garages and motor factors to showcase its range of commercial vehicle and passenger car parts.
FactorFocus.ie this week caught up with Ronan Conneally, Business Development Manager for Ireland, at Ferdinand Bilstein UK Ltd., when the BEV visited Roscommon Town.
Conneally says the new vehicle, based on a Fiat Ducato, will play a crucial role in the bilstein group’s plans to “meet and connect with our end users – those who actually use and fit our products”.
He added that the bilstein group aims to better inform the end user about “who we are as a company, our brands, the quality of our offerings, and the extensive range of products we provide”.

The BEV features three touchscreen TVs, bespoke drawers filled with febi, febi+ and Blue Print parts, technical literature, branded merchandise and a seating area for visitors to relax with complimentary refreshments whilst chatting to the team about the brands and parts.
Conneally showcased febi’s range of CV clutches. “With febi Clutch technology, you get OE-matching quality, reliable performance and a full range of components,” he said. “This means fast, hassle-free installations, ensuring your workshop runs smoothly and your customers get back on the road faster.”
febi’s range of CV clutches offer OE-matching quality, are reliable and deliver long-lasting repairs that meet manufacturer standards. With a wide range and high availability, there are over 500 clutch components for the ‘Big Eight’ truck manufacturers.
The BEV will be touring Ireland until mid-June 2025.
