Trackstar returns as FG7 introduces Allied Nippon calipers
To celebrate the introduction of Allied Nippon brake calipers across the FG7 member network, the two brands have once again joined forces to run a promotion that will reward customer loyalty.
At the centre of the ‘Trackstar’ campaign is a supercar driving event at Nutts Corner Raceway in Northern Ireland, which will be held on Friday 28th June. This exclusive, ticket-only event will give FG7 and Allied Nippon customers the opportunity to drive a selection of performance cars, including the Lamborghini Huracan, Ferrari 458 Spider, Porsche GT3 RS and the new McLaren Artura.
Allied Nippon has now launched its expansive range of brake calipers to complement its existing brake pads and coated discs. Trackstar 2024 puts this new caliper range firmly in the limelight.
All new units are manufactured to OE-matching standards, ensuring safety and reliability for drivers, a first-time fit for the installer, and a no-surcharge, no-hassle offering for the business owner.
With a comprehensive range for all makes and models, including those with Electronic Parking Brake (EPB) systems, the range delivers impressive vehicle parc coverage.
Delivered with a two-year (24,000 miles) warranty, and available across the FG7 member network from June, Allied Nippon calipers reaffirm the brand’s reputation for world-class braking.
As part of the wider Trackstar campaign, each FG7 member is offering an Allied Nippon ‘Original Collection’ t-shirt to each customer that purchases Allied Nippon brake calipers. Developed with a technical feel, this stylish new garment has been designed to celebrate Allied Nippon’s OE credentials.
In receiving their t-shirts, 100 FG7 customers will also experience a golden moment and win a ticket to the exclusive Trackstar supercar day at Nutts Corner. Only those that lay their hands on a coveted golden ticket will clinch their place on the grid.
FG7 managing director, Kevin O’Kane said: “Trackstar was a huge hit with FG7 members and customers last year, and its return has been met with huge enthusiasm. We have no doubt it will be even bigger and better in 2024.
“The event not only provides an incredible experience for those in attendance but it’s a rare opportunity for our members, their customers, and one of our most important partners to get together and strengthen relationships.”
On the launch of Allied Nippon brake calipers, O’Kane added: “Allied Nippon and FG7 continue to enjoy a strong and successful partnership; this new range of brake calipers is another illustration of the trust we place in the brand.
“We are confident that our customers will love the calipers every bit as much as the Allied Nippon pads and discs we already supply.”
Allied Nippon general manager – marketing and communications, Leigh Davies, echoed O’Kane’s sentiments: “Our partnership with FG7 is incredibly rewarding, and we’re thrilled to be back for another round of high-speed action with the Trackstar campaign.
“The timing of the event works perfectly with the FG7 launch of brake calipers, and we can’t wait to connect with the members and their customers on this important new product line.”