Roder new WAI sales director
Marc Roder has joined rotating electrics supplier and electric vehicle charging cable specialist, WAI, as sales director for the UK, Ireland and Scandinavia, effective since 4th January 2024.
In his new role, Roder will work closely with Gary Maskrey, director of sales, to maintain and develop the brand’s customer facing support – and will eventually succeed Maskrey as he reduces his working time and moves into full retirement.
Roder brings with him a wealth of experience across 12 years in the automotive aftermarket, and a roster of connections from previous key account manager and business development roles with the likes of Brembo, Federal-Mogul and Euro Car Parts, and most recently sales director at Sogefi Group.
“I am delighted to be joining the WAI team to kickstart 2024. My new role will involve driving the sales business forward and maintaining key customer relationships,” said Roder.