A new look for the Brembo aftermarket box
Brembo believes in its products, and is not shy about saying so. This is the message the Group wants to send to the market with new packaging for its aftermarket products.
The most striking new feature is the human element — the faces of employees that will soon be occupying the shelves of dealers and retail stores the world over.
This is a revolutionary departure from the classic all-red box, which for 10 years and more has been the ‘face’ of Brembo in the Aftermarket, as well as being a totally new idea in the automotive sector.
Brembo says its packs carrying the company’s Aftermarket products around the world provide an extraordinarily powerful channel of communication, through which the corporate image can be transmitted to customers. With this in mind, the decision has been taken to convey a clear message of partnership through this medium, to underscore the notion of belonging to the Brembo family, as well reminding everyone of the superlative performance, and the attention to quality and innovation, that have always been the hallmarks of the company.