Simply Brands reflects successful year for its wiper blade range
Auto accessories supplier and private labelling manufacturer, Simply Brands, is looking back on the successes its wiper blade range has had since launching in 2024, as well as its private label business.
The Simply Brands range of wiper blades has gone from strength to strength in the last 12 months. From creating a wiper blade range of their own to developing wiper blade ranges for other businesses under its own label arm, Simply Brands says its has the product knowledge and experience for building a comprehensive wiper blade range for any business.
Simply Brands’ wiper blade range
Developed and tested in the UK over a nine-month period, the competitively priced front wiper blade range consists of both multi-fit flat blades and traditional conventional blades, covering the vast majority of the car parc.
The multi-fit flat blade offering covers 98 per cent of the car parc and consists of 15 SKUs with eight original equipment (OE) fit adaptors that cover the 10 most popular OE arm types. This includes a retro fit hook adaptor to upgrade older vehicles to the latest flat blade technology.
The flat blade technology delivers perfect wiping pressure across the entire blade length thanks to two precision cut steel rails, with a symmetrical spoiler reducing wind lift at high speeds. The rubber wiping element is made of a synthetic and natural rubber compound for an optimum blend of performance and durability.
The conventional blade range has 11 SKUs in lengths 280mm – 700mm, and all are a metal vented frame design with a universal pre-attached adaptor to fit all hook wiper arms, as well as legacy side pin and 7mm bayonet wiper arms.
Rear blades
Replacing both integral plastic, as well as flat rear blades, the Simply programme offers like-for-like styling with the OE wiper blade as these blades offer the discreet styling and premium technology that the vehicle had when it was new.
To make it even more appealing for retailers, both plastic and flat blade styles utilise a simple multi-fit system with a maximum of five loose connectors, meaning 32 “exact fit” style rear blades can be replaced with just nine SKU’s! Moreover, this range covers 85% of specialty rear blades, so a lower stock capacity does not mean reduced car parc coverage.
All blades come in environmentally friendly carton packaging that, to assist with fitment, feature QR codes on all packaging that will direct users to a wiper blade finder, as well as installation instructions. For those who prefer written step by step instructions, Simply Brands also includes printed installation instructions inside every pack.
Own label solutions
While Simply Brands prides itself on its own range, it also offers own label solutions for businesses. Throughout 2024, the company launched multiple wiper blade programmes for various businesses, as well as securing the license to be the distributor of Invisible Glass wiper blades across Europe, where Simply Brands created a brand new and highly advanced wiper blade range.
Simply Brands business development manager, Sam Robinson, said: “We’re incredibly proud of our own label business and the recognised name brands across Europe that have already put their trust in us to supply their product. We offer a turnkey solution delivering product, packaging, technical training and all-important application data in TecDoc and MAM data formats for Europe and the UK, as well as ACES/PIES for the US market.
“As well as our core multi-fit flat blade range, private label customers can also take advantage of our ‘direct fit’ OE style flat blades, delivered as single blades or vehicle specific twin packs. These feature a pre-fitted OE style connecting clip, as well as an asymmetrical spoiler for maximum windlift resistance at high speeds.
“Whether brands already have a wiper blade programme or it’s a new add-on to them, we can deliver with low MOQ’s and fast turnaround – in fact recently we turned around a full range of direct fit wiper blades with over 100 SKU’s in just three months from initial enquiry to shipping product!
“We have several European private label brands for businesses, including aftermarket brands, online retailers and mass retail chains and can tailor coverage, blade style and SKU count accordingly for each market and customer.
“We’re confident in our product, technical and application knowledge when it comes to wiper blades and can help guide any interested brands and make sure we create the perfect product range for them.”