Ferodo introduces upgraded packaging
As part of the Ferodo® “You’re in Control” programme, Federal-Mogul has developed new packaging for its range of OE-quality brake products to better meet the needs of its aftermarket customers. The entire friction range now includes a top opening design for greater accessibility and improved structural stiffness for better product protection.
“It’s about increasing the convenience for our customers, providing easy access to the contents of the box and including a state of the art anti-counterfeit programme that ensures only genuine Ferodo parts are used,” explained Jérôme De Bruycker, Federal-Mogul’s Brand Manager Braking EMEA. “As part of the new design, the barcode has been repositioned on the side of the box to make scanning and storage easier. The current red packaging has been replaced with a new premium design to ensure consistency with the packaging and support materials throughout the brand making Ferodo easier to identify.”
Anti-counterfeit protection is provided by a tamper-evident holographic PRIOSPOT® seal showing the Federal-Mogul logo. This can be validated with the unique Data Matrix Code on the box, which can be checked using a 2-D scanner or smartphone. Customers can also use the QR code on the box to direct them straight to www.myferodo.com where the alphanumeric code can also be verified. Here, customers are also provided with technical and marketing support, installation guides, technical tips, competitor tests and much more.
Ferodo supplies a comprehensive range of OE-quality brake pads, shoes, discs, fluids and accessories, covering more than 98% of the European light vehicle and light commercial vehicle parc. Federal-Mogul supplies vehicle manufacturers worldwide with brake technology that helps ensure exceptional performance, safety and high durability.
“The Ferodo ‘You’re in Control’ promise is based on five core elements that are essential to provide our customers with the products and services they demand to work efficiently, profitably and provide customer satisfaction,” said De Bruycker. “We believe that Ferodo’s braking expertise, range and coverage, OE pedigree, OE quality and support is what sets us apart from the competition and makes Ferodo the preferred braking brand for our aftermarket partners.”