![\"Brake-Engineering-Original-Aftermarket-1-copy\"](\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2015\/08\/Brake-Engineering-Original-Aftermarket-1-copy.jpg\")
<\/p>\nBrake Engineering, the leading full line braking supplier, is launching \u201cOriginal Aftermarket\u201d, an initiative that will redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector.<\/p>\n
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Launching in October, the company will introduce a range of services designed to cut-through the trade\u2019s misunderstandings of the braking sector and work to grow a distributor\u2019s sales of the company\u2019s complete range of calipers, discs, drums, hydraulics, pads and shoes.<\/p>\n
Following extensive feedback from parts distributors and installers, which confirmed the well-held belief that the Brake Engineering brand has a fantastic following in the trade \u2013 applauded for its engineering expertise and no-nonsense approach to providing customer service and a number of braking solutions \u2013 Original Aftermarket has been created to distinguish the brand from all others.<\/p>\n
Original Aftermarket enables the entire supply chain to clearly identify the quality, service and support the Brake Engineering brand and products offer in the automotive aftermarket. The brand also comprises all the ingredients parts distributors need to sell the Brake Engineering product range and increase profitability. <\/p>\n
For installers, Brake Engineering is substantially increasing its dialogue, providing greater information and support on braking products. This is in response to calls from technicians that want to fit the full range of Brake Engineering products to ensure the correct fit of parts, compatibility and, to receive the very best technical support.<\/p>\n
Both installers and parts distributors will experience a new focus from Brake Engineering on a number of criteria that have made the brand the first choice for the past 30 years. They are: Quality & Reliability, Range & Availability, Speed & Service and Experience & Knowledge.<\/p>\n
Steve Willis, Brake Engineering General Manager, Aftermarket UK, Scandinavia & Russia, said: \u201cFor more than 30 years, Brake Engineering has been at the forefront of original aftermarket parts supply. As the marketplace evolves, we are investing heavily in the brand, its products, and support available to customers. Original Aftermarket elevates Brake Engineering above the competition by clearly identifying the quality, reliability, trust and support the brand has with both motor factors and garages.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Brake Engineering, the leading full line braking supplier, is launching \u201cOriginal Aftermarket\u201d, an initiative that will redefine the supply and fit of braking products in the automotive aftermarket and bring transparency, clarity and quality to an overly complex product sector. Launching in October, the company will introduce a range of services designed to cut-through the […]<\/p>\n","protected":false},"author":1,"featured_media":8478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-8477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brakes","category-news"],"yoast_head":"\n