{"id":4305,"date":"2013-10-28T12:23:20","date_gmt":"2013-10-28T11:23:20","guid":{"rendered":"http:\/\/www.factorfocus.ie\/?p=4305"},"modified":"2013-10-29T12:23:42","modified_gmt":"2013-10-29T11:23:42","slug":"tmd-legal-response-to-unipart-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.factorfocus.ie\/index.php\/tmd-legal-response-to-unipart-advertising-campaign\/4305","title":{"rendered":"TMD legal response to Unipart advertising campaign"},"content":{"rendered":"<p>Braking materials specialist TMD Friction, has responded to recent advertising material issued by Unipart Automotive, purporting to set out the results of comparative tests between Unipart\u2019s own brand brake products, TMD\u2019s Pagid products and several other brands.<br \/>\n<!--more--><\/p>\n<p>Andrew Dilnot of TMD commented:\u00a0 \u201cWe have today instructed lawyers to write to Unipart to retract its recent UK advertising. \u00a0This advertising suggests that the Unipart brake parts are superior to Pagid products.\u00a0 It does so by highlighting the effectiveness of the brakes over only part of the braking cycle. \u00a0This is hugely misleading as it tells only half the story.\u00a0 Over the whole braking cycle, the Pagid product is superior.\u00a0 Most importantly, the stopping distance for the TMD product is shorter.\u201d<\/p>\n<p>\u201cAs the leading manufacturer of braking products, we consider that accuracy in advertising in this area is of the greatest possible importance.\u00a0 It would be quite wrong for customers to be misled into purchasing an inferior product.\u00a0 That is why we have asked our lawyers to write to Unipart.\u00a0 We require Unipart not only to withdraw this advertising, but to clarify to customers and the public the correct position.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Braking materials specialist TMD Friction, has responded to recent advertising material issued by Unipart Automotive, purporting to set out the results of comparative tests between Unipart\u2019s own brand brake products, TMD\u2019s Pagid products and several other brands.<\/p>\n","protected":false},"author":3,"featured_media":2171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brakes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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