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<\/p>\nAs part of its strategic growth to expand its portfolio and increase its brand presence, it has been announced that moving forward, inspection lamp ranges will move from Ring branding into Osram branding.<\/p>\n
Professionals who trust Ring for reliability and value will now find those same products under the Osram name.<\/p>\n
<\/p>\n
The move reflects a strategic decision to streamline manufacturing and branding under Osram, bringing trusted products under a name synonymous with more than 100 years of lighting expertise.<\/p>\n
The transition will include a refreshed product range totalling 29 products, some completely new products, updated marketing materials and an expanded offering across Osram\u2019s Automotive Care and Equipment (ACE) line, including torches and related accessories.<\/p>\n
Throughout Europe, these inspection lamps are already available in Osram branding, yet the companies decided to keep the range in Ring branding when they became their parent company in 2019 due to the strong brand presence Ring had across the UK and Ireland.<\/p>\n
Marketing director at Ring, Henry Bisson, said: \u201cWith Osram\u2019s OE pedigree, this is a strategic move that makes sense for both companies in the aftermarket. These product ranges are already established under the OSRAM brand across Europe and are well received, so it made logistical sense to make the branding the same for the products globally.<\/p>\n
\u201cThe products will be the same, if not very similar, it\u2019ll just be the brand that will be different. Therefore, we want to reassure people that they are not losing Ring products, but gaining an OE brand for their vision needs.\u201d<\/p>\n
\u201cThis is a continuation of the new 3-in1 worklamp and the torches that Osram launched earlier this year, which have been met with rave reviews.\u201d<\/p>\n
\u201cWhile this may seem like a big change for both Ring and Osram, we\u2019re just trying to consolidate our product offerings into the brands that make the most logistical and logical sense for the aftermarket.<\/p>\n
“We\u2019ve been very excited from the feedback we\u2019ve already had on the new OSRAM products, and we look forward to this exciting new change for both companies.\u201d<\/p>\n
The Osram brand also now offer dash cameras. As the global leader in OE lighting that help drivers see better and feel safer on the road, dash cameras are an extension of this vision and safety principal. The range has been launched with positive feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"
As part of its strategic growth to expand its portfolio and increase its brand presence, it has been announced that moving forward, inspection lamp ranges will move from Ring branding into Osram branding.<\/p>\n","protected":false},"author":3164,"featured_media":34536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[399,10,1],"tags":[],"class_list":["post-34535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irish-news","category-lights-lamps","category-news"],"yoast_head":"\n