{"id":13200,"date":"2017-06-12T12:28:55","date_gmt":"2017-06-12T11:28:55","guid":{"rendered":"http:\/\/www.factorfocus.ie\/?p=13200"},"modified":"2017-06-12T12:28:55","modified_gmt":"2017-06-12T11:28:55","slug":"shaftec-growth-drives-website-and-marketing-material-upgrade","status":"publish","type":"post","link":"https:\/\/www.factorfocus.ie\/index.php\/shaftec-growth-drives-website-and-marketing-material-upgrade\/13200","title":{"rendered":"Shaftec growth drives website and marketing material upgrade"},"content":{"rendered":"<p>Shaftec, a leading supplier of transmission, braking &amp; steering parts used this year\u2019s UK Automechanika show in Birmingham to announce that its bold, new-look website is now live: www.shaftec.com. In addition, as part of a strategic plan to refresh and update its brand in line with growth, the business introduced a new series of dynamic press adverts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-32434\" src=\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2017\/06\/Shaftec-logo-300x100.jpg\" alt=\"\" width=\"300\" height=\"100\" \/>Having undergone major development in partnership with global data specialist Elcome, for the first time, the company\u2019s website has direct links to all its catalogue data &#8211; significantly improving user experience by providing a more efficient service. Furthermore, with a fresh, modern look and feel, the website has improved functionality and enhanced content. With imagery centred around the business strapline of: \u2018Drive. Steer. Stop.\u2019 Remanufactured or new, it\u2019s what we do\u2019 the website is initially available in English only.<\/p>\n<p>Marrying a modern, new design with imagery that captures the spirit of Shaftec\u2019s heritage, engineering expertise and part production, it illustrates how the brand has developed into a major player in the European aftermarket.<\/p>\n<p>Shaftec\u2019s UK sales manager, Chris Journet, commented: \u201cOver the past five years we\u2019ve experienced exponential growth. In line with this, we needed to upgrade our digital and marketing capability; which we did after much consultation with our customers. We asked our customers what they wanted and then acted on it.<\/p>\n<p>\u201cThe market wanted instant access through the website to our cataloging data. Our customers want to see more visibility of the brand across the media, which is what they will get in the coming months and beyond. And internally, our objective was to remind the market of our remanufacturing and manufacturing expertise, our heritage and impressive range.\u201d<\/p>\n<p>The website is easy to navigate and contains everything you need to know about Shaftec\u2019s impressive range of transmission, steering and braking parts. With a minimum of 95 percent European car parc coverage, all Shaftec parts are manufactured or remanufactured to exacting standards and tested to the extreme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shaftec, a leading supplier of transmission, braking &amp; steering parts used this year\u2019s UK Automechanika show in Birmingham to announce that its bold, new-look website is now live: www.shaftec.com. In addition, as part of a strategic plan to refresh and update its brand in line with growth, the business introduced a new series of dynamic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,1,20,174],"tags":[],"class_list":["post-13200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brakes","category-news","category-steering-parts","category-transmission"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shaftec growth drives website and marketing material upgrade - factorfocus.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorfocus.ie\/index.php\/shaftec-growth-drives-website-and-marketing-material-upgrade\/13200\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaftec growth drives website and marketing material upgrade - factorfocus.ie\" \/>\n<meta property=\"og:description\" content=\"Shaftec, a leading supplier of transmission, braking &amp; steering parts used this year\u2019s UK Automechanika show in Birmingham to announce that its bold, new-look website is now live: www.shaftec.com. 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