{"id":12235,"date":"2017-02-14T13:33:12","date_gmt":"2017-02-14T12:33:12","guid":{"rendered":"http:\/\/www.factorfocus.ie\/?p=12235"},"modified":"2017-02-14T13:33:12","modified_gmt":"2017-02-14T12:33:12","slug":"new-website-reflects-banner-batteries-refined-brand-image","status":"publish","type":"post","link":"https:\/\/www.factorfocus.ie\/index.php\/new-website-reflects-banner-batteries-refined-brand-image\/12235","title":{"rendered":"New Website reflects Banner Batteries refined brand image"},"content":{"rendered":"<p>Banner Batteries, represented in Ireland by Europower Battery Centre, is in the process of rolling out a new and refined corporate identity.<\/p>\n<p>Aligned to the company\u2019s long-term corporate development strategy, the updated CI emanates from a process of optical and conceptual fine tuning that is considered evolutionary rather than revolutionary. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.autotrade.ie\/wp-content\/uploads\/2017\/02\/Banner-Batteries-copy.jpg\" alt=\"\" width=\"650\" height=\"327\" class=\"aligncenter size-full wp-image-30187\" \/><br \/>\n\u00a0<br \/>\nAnd whilst the new look brand identity is set to feature across the spectrum of Banner\u2019s marketing communication activities, it is being showcased on the company\u2019s global website, itself subject to a complete overhaul in terms of architecture, look and content, the focus being on making it more user friendly and increasingly interactive.<br \/>\n\u00a0<br \/>\nAs for Banner\u2019s refined brand image, then in addition to continuing to rely heavily on the colour red, Banner\u2019s now familiar ambassador, the buffalo, is also retained, albeit set against a refined and evolved background. A personification of dynamism and energy, the Banner buffalo is a highly recognised symbol and an object of revered partner and customer symbolisation. Indeed it is a graphic that aligns perfectly with Banner\u2019s slogan &#8211; \u2018The Power Company, which purveys self-confidence like no other. \u2018Power\u2019 is representative of all Banner\u2019s products and services, while \u2018Company\u2019 communicates strength of Banner internally with regard to its employees and suppliers, and externally to the trade, industry and consumers.\u00a0\u00a0\u00a0\u00a0<br \/>\n\u00a0<br \/>\nClearly visible at www.bannerbatterien.com, the new look CI adopts a subtle position on a home page that presents visitors with a logical layout to aid friendly navigation. Featuring a drop down burger style menu, visitors can quickly and easily gain access to sub menus covering \u2018Products\u2019, \u2018Support\u2019 and \u2018Company\u2019. Also featured on the home page is a login protected \u2018Partner Portal, \u2018Contact\u2019 and \u2018Search\u2019 facility. \u00a0<br \/>\n\u00a0<br \/>\nWithin the former product section, full, clear and concise product and technical data and information is available, as are technical specifications and a useful listing of application graphics. Such information is also supported by a suite of downloadable material in pdf format.\u00a0\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banner Batteries, represented in Ireland by Europower Battery Centre, is in the process of rolling out a new and refined corporate identity. Aligned to the company\u2019s long-term corporate development strategy, the updated CI emanates from a process of optical and conceptual fine tuning that is considered evolutionary rather than revolutionary. \u00a0 And whilst the new [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-12235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batteries","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Website reflects Banner Batteries refined brand image - factorfocus.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factorfocus.ie\/index.php\/new-website-reflects-banner-batteries-refined-brand-image\/12235\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Website reflects Banner Batteries refined brand image - factorfocus.ie\" \/>\n<meta property=\"og:description\" content=\"Banner Batteries, represented in Ireland by Europower Battery Centre, is in the process of rolling out a new and refined corporate identity. 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