Trade users praise new GS Yuasa website
GS Yuasa reports that its new pan-European website has received an “overwhelmingly positive” response from trade users, just one month after its launch.
Workshops, distributors, installers and engineers have reported faster workflows, improved customer service and more reliable access to essential technical information.

Designed to make life easier for professionals who work with batteries every day, GS Yuasa says the new platform brings together the industry’s most advanced tools – battery lookup, training, technical data, safety information and distributor locators – into a single, highly optimised hub.
Since launch, GS Yuasa says it has seen a sharp rise in website engagement, new trade portal registrations and repeat visits from users who are now turning to the website as their primary source of trustworthy battery information.
Technicians and distributors say the website is helping them work more efficiently than ever before.
The improved lookup system, enhanced search functionality and clearer product data are being credited with reducing fitting errors, cutting diagnosis time and helping staff provide more confident advice to customers.
James Douglas, European group marketing manager at GS Yuasa Battery Europe Ltd, said: “This is exactly the impact we hoped to see. We built the new website to help our customers work smarter and serve their own customers better.
“The early feedback shows it is already delivering real value, in saved time, reduced errors, improved training and greater confidence at every stage of battery selection and installation.”
