Serfac strengthens partnership with NOCO
Serfac Limited is expanding its well-established distribution of NOCO battery and power products in Ireland, following several years of successful partnership with the American manufacturer.
NOCO, founded in 1914 and known globally for its advanced battery chargers, jump starters and mobile power solutions, has seen its Irish market grow steadily as workshops, fleet operators and mobile technicians increasingly prioritise smart, compact electrical tools.
Serfac has been supplying NOCO products for several years, with demand accelerating as vehicle electrical systems become more complex and Start-Stop and micro-hybrid technologies proliferate.
Serfac continues to report strong uptake in core NOCO lines, particularly:
- Genius multi-purpose battery chargers – widely regarded as among the top intelligent chargers on the market.
- NOCO Boost jump starters – compact, powerful and popular with breakdown services, mobile mechanics and fleet operators.
- OBD-II memory keepers, extension cables, precision clamps and protective cases – accessories that support battery replacement, diagnostics and workshop efficiency.
These products have become staples for many Irish workshops seeking reliable, safe, and advanced electrical tools. While Serfac has carried NOCO for several years, the portfolio continues to evolve. One of the latest additions is the NOCO Boost X series, representing a major step forward in portable jump-start technology.
Key features include:
- PX Lithium Technology for faster, more powerful performance.
- USB-C fast charging, allowing units to recharge and be jump-ready in minutes.
- UltraSafe 2.0 safety enhancements, delivering better heat management and power regulation.
- Integrated 60W power bank, enabling technicians to charge laptops, tablets or diagnostic devices on the go.
- High-lumen multi-mode LED lighting, ideal for emergency roadside scenarios.
The Boost X products give Irish workshops and mobile technicians a premium, dual-purpose tool well suited to today’s service environment.
Serfac’s continued investment in NOCO reflects wider trends:
- Electrical and power-management tools are now essential, not optional, as vehicles become more electronically sophisticated.
- Workshops and fleets increasingly favour multi-functional devices such as jump starters that double as power banks.
- Demand for high-quality, compact power solutions continues to rise, especially among mobile service providers.
By maintaining strong stock levels, providing knowledgeable support and broadening the available range, Serfac ensures that Irish workshops have consistent access to NOCO’s evolving technology.
With several years of strong sales behind the partnership, Serfac plans to continue expanding its NOCO range across Ireland, supported by ongoing product training, marketing initiatives and trade-focused technical support.
The full range of NOCO products available from Serfac includes:
- Multi-Purpose Battery Chargers
- Jump Starters
- Precision Clamps
- OBD-II Settings Keeper
- Plugs
- Extension Cables
- OBD II Connector
- Eyelet Battery Indicators
- Protective Cases
- XGC Power Adaptors
For more information regarding the NOCO product range and details of special offers, please contact your Serfac area manager or email sales@serfac.ie.