GS Yuasa continues partnership with drift champion ‘Baggsy’
GS Yuasa Battery Sales UK Ltd has announced the continuation of its successful partnership with European drift champion, Steve ‘Baggsy’ Biagioni, as the collaboration accelerates into a new season.
Following a high-impact debut partnership, Yuasa and Baggsy will once again join forces across a packed calendar of events, with the iconic Yuasa brand featured prominently on Baggsy’s fleet of high-performance drift cars.
The renewed partnership will see Baggsy competing at major international events across Europe, including rounds of the Drift Masters European Championship (DMEC), alongside appearances at flagship automotive events such as the Goodwood Festival of Speed.
A former British Drift Champion, Baggsy has built a reputation as one of the most exciting and innovative figures in the sport, known for his high-energy driving style, boundary-pushing builds, and strong digital following.
Since launching, the partnership has delivered strong engagement across digital platforms, live events and customer activations, helping Yuasa connect with a younger, highly engaged motorsport audience while reinforcing its credentials in performance, reliability and innovation.
Baggsy’s vehicles will continue to be powered by Yuasa batteries, trusted for their reliability and durability in extreme conditions — from high temperatures to intense vibration — making them the perfect fit for the demands of professional drifting.
Jessika Savage, marketing manager at GS Yuasa Battery Sales UK Ltd: “We’re delighted to continue our partnership with Baggsy. The collaboration has already delivered fantastic results, both in terms of brand engagement and showcasing our products in action.
“Baggsy’s passion, performance and innovation make him a perfect fit for Yuasa, and we’re excited to build on that momentum in the season ahead.”
“Baggsy added: “It’s great to continue working with Yuasa. The support has been incredible, and having a brand behind me that’s known for quality and performance gives me total confidence out on track. I’m looking forward to pushing things even further this season.”