Brembo Xtraordinary Tour returns for 2026
Brembo has confirmed that its ‘Xtraordinary Tour’ will return in 2026 with an even broader and more international format.
This year, the Xtraordinary Tour evolves further by expanding its geographical footprint and introducing new interaction formats, with the aim of delivering an even more immersive and distinctive brand experience at every stop.
The third edition dedicated to the four-wheel segment will feature 40 stops across Europe, covering Italy, the UK, Czechia, Poland, Hungary, Germany, Switzerland and Austria.
A key new element for 2026 is the debut of the Xtraordinary Tour Moto, extending the concept to the two-wheel segment and marking a further step in the evolution of the project.
This new format will include 12 stops across Spain, Italy, France, Switzerland, Germany and Czechia, and will feature a dedicated new set-up, the Cube Box.
Designed to deliver a fully immersive and modular experience, the Cube Box can be easily adapted to different environments, ensuring maximum flexibility and strong visual impact, in line with Brembo’s focus on innovation and performance.
At each stop, both tour formats offer a comprehensive and engaging experience, combining product discovery with entertainment and networking opportunities. Participants can take part in interactive activities, including photobooths, table football and reflex games; while enjoying dedicated hospitality.
Exclusive branded gadgets further enhance the experience, contributing to create memorable touchpoints and strengthen the connection with the Brembo brand.
In 2025, the tour reached 12 countries over seven months, engaging more than 3,000 participants, covering nearly 50,000km and partnering with 50 local stakeholders.