Continental launches major aftermarket product range expansion
Continental says it is “comprehensively expanding” its aftermarket product range in original equipment quality. The technology company is adding new product groups to its portfolio, including spare parts for chassis and steering, as well as camera and radar sensors and high-pressure fuel pumps.
The product range is also being supplemented with services for high-quality repairs, such as “Remote Support”, a new digital service that supports workshops during repairs via video chat.
The new product groups include cameras and radar sensors for driver assistance systems, which are increasingly being installed in smaller and mid-range vehicles. In this way, Continental says it is readying its resources for the growing market and will gradually add new components to its spare parts program, starting in mid-2025.
Among the first products to be introduced are multifunctional camera modules, Long-Range, Adaptive Cruise Control (ACC) and Blind Spot radars for large-volume production models from Mercedes, BMW, Nissan, Volkswagen and Audi.
Backed by more than 20 years of experience, Continental is one of the leading companies in the field of original equipment, having supplied over 200 million sensors and control units.
Continental is also significantly expanding its range of mechanical parts and components. In the future, workshops will also be able to order spare parts for wheel bearings and other chassis and steering components under the Continental brand.
The decision to expand the product range to include components for these areas was based on analysis by the company’s aftermarket experts in the ContiTech group sector. Among other measures, they asked workshops in a broad-based survey which spare parts they would like to purchase from Continental in the future.
The market launch will be staggered for the three product groups starting already this year and will be completed by mid-2025. Continental already offers broad coverage of the European vehicle fleet with the initial range, which will be consistently expanded.
At the same time, Continental is increasing its market coverage in the existing product groups. The company is breaking new ground with the braking discs and pads of the new product line ATE New Original. They fully meet the higher requirements and standards that the transition towards electro-mobility and stricter environmental regulations such as the future Euro 7 regulation entail.
This will provide dealers and workshops with a product range that’s tailored to the growing number of electric vehicles – and it will also support compliance with regulatory requirements, such as the upcoming Euro 7 regulation. Among other things, this regulation provides for the limitation of particulate emissions from braking systems.
ATE will launch friction brake pairings consisting of braking discs and pad for VW’s ID.3 and ID.4 models, the Tesla Model S, the Cupra Born, and the Polestar 2 in the spring of 2025. ATE New Original complements the ATE Original line in which Continental so far has offered its entire European portfolio of brake components.
Furthermore, Continental is significantly expanding its portfolio in engine management and fuel supply, particularly with fuel pump units as well as exhaust control valves, mass air flow sensors, and sensors for engine management. The expansion will include around 700 part numbers by 2025, increasing coverage by an average of 50 percent. High-pressure fuel pumps will also be introduced to the market for the first time next year.
The company is also now offering water pumps without control units – a practical and cost-saving option when the control unit of the old water pump is still fully intact. The range of belt drive kits, where all the parts needed for installation are delivered in a bundle with the belt, is being continuously expanded – most recently with a new timing belt kit developed specifically for the belt-in-oil technology requirements of Ford’s 2.0 EcoBlue engine.
In the field of sustainable spare parts, Continental says it is also taking on a pioneering role by marketing the CONTI NXT Multi V-belt that contains a high proportion of renewable and recycled materials.