Motul partners with Ariel
Motul has entered into a new partnership with Ariel Motor Company, a British OEM famous for its high-performance recreational vehicles, with the Ariel Atom proving an international success on both road and racetrack.
In 2014, Ariel added the high-performance Ariel Ace motorcycle to its range, with the Ariel Nomad road/off-road car following in 2015. Both two and four-wheeled vehicles use Honda engines which has been a key element to Ariel Motor Co securing a firm hold in the automotive marketplace while retaining the advantages of being a smaller manufacturer.
Now, all Ariel vehicles will use Motul engine, brake, gear and coolant lubricants and fluids for first fill and subsequent service fills.
Motul claims its product range will help deliver performance and reliability for the vehicles, while promoting increased, responsible usage with lower fuel consumption and longer drain intervals. The main products to be used will be 8100 engine oils, gear oils and brake fluids.
Pierre Barrard, chief marketing officer at Motul said: “We are thrilled to begin this new 360 degree partnership with Ariel who, it could be said, produce the type of vehicles that bring joy to motorsports enthusiasts and neophytes alike.
“Technically advanced and high performing, but with fun and passion at heart, we wholly share Ariel’s values and believe that our experience and expertise will make an important contribution to the pleasure of the driver.”
Ariel MD Tom Siebert added: “As the latest generation of Ariel vehicles become more technically sophisticated, aligning ourselves with a lubricants partner sharing the same values makes perfect sense.
“We at Ariel are always striving for technological advancement, along with class-leading performance and reliability, and know that this sentiment is shared by Motul.”
The full range of Motul’s car, commercial heavy duty, agri and motorcycle products are available in Ireland through Alpha Lubricants – 021 488 9814 – www.alphalubricants.ie.
To find out more about Motul, its history, its technical, story, its partnerships and its products check out: www.motul.com.