Yuasa set sponsor Honda BTCC racing team
Battery specialist Yuasa, represented in Ireland by AD Ireland, is set to become the title sponsor of Honda Racing’s Dunlop MSA British Touring Car Championship (BTCC) team in a new three-year deal.
Yuasa Battery Sales (UK) Ltd has agreed to become the title sponsor of Honda Racing’s Dunlop MSA British Touring Car Championship (BTCC) team in a new three-year deal announced at the unveiling of the team’s brand new Civic at Honda’s UK Manufacturing Facility in Swindon on Monday 12 March 2012. The newly named Honda Yuasa Racing Team was announced as the Civic’s 2012 racing livery was revealed for the first time. This is the third year that Yuasa has supported the all-conquering Honda Racing team and the long term deal as title sponsor will further enhance the brand recognition among consumers in the company’s target markets.