UFI Filters back on track with brand ambassador Archie Hamilton

UFI Filters is going back on the track again together with its brand ambassador, British driver Archie Hamilton, this year in the Porsche Carrera Cup Great Britain.

Last year, the YouTube and Instagram star claimed 4th place overall with six podium places in the Porsche Cayman Sprint Challenge 2020. This year the 30-year-old steps up in the world of racing taking part in the Porsche Carrera Cup GB, together with AHR Motorsport with Brookspeed Racing.

Described as one of the toughest series in the world, the Porsche Carrera Cup GB averages over 20 Porsche 911 cars battling it out over eight rounds across the UK. The single marque GT racing championship acts as a support bill to the highly popular British Touring Car Championship (BTCC).

Hamilton will be racing on board of his UFI-branded Porsche Carrera 911 GT3 Cup, which it says is an important visibility opportunity for the UFI Filters brand. Dino Zamparelli, the British driver brand ambassador of UFI Filters in 2019, is confirmed as Hamilton’s coach and mentor.

Archie Hamilton (L) and Dino Zamparelli.

The Porsche Carrera 911 GT3 Cup driven by Hamilton is powered by a 4.0 litre six-cylinder 485 horsepower rear-wheel drive boxer engine, supported by a six-speed PDK transmission.

UFI Filters boasts a solid reputation in the supply of filtration solutions for the racing sector, a business that began more than 40 years ago and continues today with over 110 individual parts supplied for each Formula 1 race.

Hamilton comments: “I am enthusiastic about continuing working with UFI Filters also for the 2021 season. We will certainly be able together to give the right support and visibility to the brand and to the excellence of the products, thanks to our presence in a very popular championship.

“Personally, I am really happy to take the step towards the Porsche Carrera Cup, for me it represents a great challenge and an opportunity for growth as a driver.”

Karl Ridings, UK & Ireland sales director & general manager UK & Ireland – aftermarket adds: “We have full confidence in Archie’s great potential and are proud to continue this partnership which will strengthen our brand awareness within a growing segment of the market in the UK and Ireland.

A further boost to our presence in the UK, where we can already rely on a strengthened sales team as well as on our local warehouse, which can provide a next-day delivery service to our customers across the country”.

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