TRW to exhibit at MechanEx
RW Automotive Aftermarket will use the forthcoming MechanEx show, the first to be held at London’s Alexandra Palace on 24-25TH March 2015, as a platform to promote the benefits of its customer loyalty campaign for garages, Automotive Diamonds and its recently launched, free, on-line technical resource, TechCorner.
Visitors who sign up for the Automotive Diamonds programme and register with TechCorner will automatically be entered into a prize draw and have the chance to win a £50 Sainsbury’s voucher.
TRW’s UK marketing manager, Kevin Price commented: “Technology is the biggest driver in our industry and to remain competitive, mechanics need to be up to speed with all the latest developments. TechCorner is an invaluable – and free – resource for the modern garage. And the concept behind Automotive Diamonds is very simple; we want to reward you for purchasing premium safety critical automotive components.
“We’re excited to be attending the first Mechanex show at the Alexandra Palace. We look forward to catching up with old friends and meeting new ones to explain the huge benefits of added value business programmes.”