Trico®, is set to sponsor one of the UK’s premier motorsport venues, Santa Pod Raceway in Northamptonshire. The sponsorship will run for two seasons and sees Trico extend a proud tradition of involvement with motorsport at the highest level. Back in the 1950’s Trico supported the legendary Briggs Cunningham Jaguar racing team at Le Mans, providing a mobile workshop as well as high performance products for the cars themselves.
At Santa Pod, “the home of European drag racing”, Trico’s sponsorship will see the company’s logo featured prominently on the safety fencing and start-line garage doors, as well as on track-side advertising.
Commenting on the deal, Trico’s Director of Aftermarket Operations, Nigel Cole said: “This is a very good fit for us. The name Trico is not only synonymous with the first commercially produced wiper blade, it’s also a metaphor for high performance. Trico blades are, and always have been, original equipment on many of Europe’s high performance road cars. The blades we sell as replacement parts are manufactured to the same quality standards and provide the same high performance in everyday use as the original equipment. Arguably the world’s leading wiper blade manufacturer, Trico supplies over 80 million units a year to the world’s automotive aftermarket.”
Trco is represented in Ireland by Autoparts Express. Tel: 01 – 460 0060.