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Since the launch of the Irish entity back in early summer, Tetrosyl Ireland’s entry to the market has been warmly received to date.
Speaking recently to FactorFocus.ie, David Byrne, managing director of Tetrosyl Ireland Limited said: “We are delighted with our introduction to the Irish market. Initially, we opened our offering to the Republic of Ireland, but since opening in June, our scope now spans into Northern Ireland.
“Like with any other business opening, it has come with the usual, but surmountable, challenges and obstacles. Overall, we as a team, are extremely pleased with the reception we have received so far by our partners and customers.
“We are still very much in our infancy in the market, but demand for the range has been buoyant to date and we expect this to grow exponentially over the next 24 months.”
Byrne added: “It also helps that we are in a unique position to offer over 47,000 lines of stock across 26 of our own brands, and as a result, there is a wide and varying catalogue all under one roof – a one stop shop of sorts.
“We have strategically positioned ourselves to efficiently distribute all Tetrosyl brands throughout the country. Our core focus will be pillared on a customer centred focus. It’s easy to sell someone something once, we want to build, mutually rewarding partnerships, long into the future, both in the Republic of Ireland and Northern Ireland.”
Tetrosyl Ireland Limited now employs a total of 10 full-time staff, with a further 12 roles set to be filled in various departments over the next six to 12 months.
Product supply is centralised from its facility, ensuring enhanced accessibility to the complete range of Tetrosyl offerings.
Tetrosyl Limited, with over 1,400 staff, is the largest manufacturer and supplier of car care products in Europe and is the UK’s biggest independent oil blender extending its global reach to 100 countries.
Product ranges include valeting, winter, crash repair, automotive parts, paint and a home improvement range. Tetrosyl says it has the ability to develop and launch products to market fast due to strong in-house capabilities.
Commenting earlier on this development, Peter Schofield, chairman of Tetrosyl Group Limited, expressed his enthusiasm, saying: “The launch of Tetrosyl Ireland Limited earlier in the summer marked a momentous occasion for our organisation.
“Ireland has always been a key market for us, and with the establishment of this dedicated hub, we are now even better positioned to serve our valued customers on the island of Ireland.
“This investment underlines our commitment to delivering unparalleled service and products of the highest quality.”
Some of its major brands
Having been first launched in the 1940s by its eponymous founder Sir Eric Quinton Hazell, the QH brand and business grew quickly to become the largest aftermarket car parts supplier worldwide.
Tetrosyl Group acquired the QH brand in 2013. Since then it has developed new packaging for the entire range of products, a revised brand image and ensures continuation of supply by the preferred manufacturers and suppliers that make-up the brand portfolio with over 40,000 product lines on offer.
TJ filters offers an established range of quality standard products from a brand that has been in the market for over 40 years. This trusted brand has been given a new lease of life as a replacement aftermarket product that also carries the QH brand and symbol of quality.
Available for all standard vehicle filtration tasks, including air, oil, fuel and particulate air filters the range covers 97 per cent of the Irish car parc with close to 5,000 lines.
T-Cut has been used for cleaning and restoring the original colour back to cars since 1954. It restores original colour and lustre to paintwork in seconds. The range also includes scratch removers, headlight restoration kits, colour polishes and compounds. The formulation has many other uses and has just undergone a revamp ahead of its 70th birthday.
Hycote has manufactured paints, coatings, and maintenance products in the UK since 1982. Working closely with the trade, independent retailers, and consumers, it continuously strives to be the best.
Its state-of-the art technical centre research the latest coating technologies and houses the latest coating test equipment. Hycote products give professional results and superior coverage, extreme durability, super-fast drying with no runs or drips.
As part of Tetrosyl Irelands long-term strategic plan in the industry, the company is looking for key strategic partners on both an exclusive and non-exclusive basis on single or multi-band partnerships.
If you are a wholesaler / re-distributor in the market and one of Tetrosyl ‘s product lines suits your portfolio, Tetrosyl Ireland says it is happy to discuss an opportunity with your organisation.