Ring names new area sales manager
James Shippen has recently joined Ring Automotive’s sales department after being the company’s senior marketing executive for the last three and a half years.
He will be primarily managing accounts in the North West of England, seeking out new opportunities for business development and growth and arranging workouts with customers.
Shippen has more than 12 years of experience in marketing, three of which has been at Ring Automotive, giving him extensive product knowledge and understanding of the aftermarket.
“While I’m sad to be leaving the marketing team, I’ve been helping out in the sales department for the past year alongside my marketing responsibilities and I really enjoyed it,” said Shippen.
“There’s a lot of transferrable skills from marketing to sales, I always had an interest in the sales aspect of marketing, especially as I specialised in managing stands at events for Ring Automotive. Getting out on the road, meeting new and existing customers, building relationships and explaining our products is something I thoroughly enjoy, so once the sales opportunity came up, I had to take it.
“I enjoy working at Ring Automotive, there’s such a variety of products that are appropriate for a wide variety of new customers in a range of sectors, whether that’s automotive, construction, plumbing or agriculture. I’ve already learned a lot in the short time I’ve been working with the sales team, and coming from a different department within Ring, I have a very strong foundation of knowledge of the products and customers we already have so it was an easier transition for me. I look forward to seeing the aftermarket from a sales perspective!”