PCL says its “stylish” new fully-stocked point of sale stand is already scoring a hit with distributors.
The high impact display of PCL’s high quality pneumatic tools and accessories is designed to drive sales and increase footfall, whilst creating an attractive feature in stores, the brand says.
West-Yorkshire based BSP Hydraulics Ltd, a specialist in supplying and servicing equipment to the truck, mobile and industrial sector, has already installed the merchandise stand to meet customer demand at its Parker Store Truck Hydraulic Centre in Normanton.
The company recently signed up as a PCL distributor, and therefore has access to the brand’s finest in-store solutions.
“Adding PCL’s market-leading pneumatic components to our Parker Store Truck Hydraulics Centre felt like the next best step to further assist our customers’ needs and requirements,” said Eleanor Conyers, BSP project manager.
“After signing up as a distributor, we chose to install the point of sale stand – it offers the key components in PCL’s portfolio, which means we can offer our customers a broad range of products.
“We believe this will help increase footfall to our store and, combined with our range of hydraulic products and hose/fittings, creates the full package for customers.
“Moreover, stocking the PCL range on our mobile hose van enables us to supply customers whilst out on the road.”
PCL says its new merchandise stand is quick and easy to assemble, and designed to make the maximum visual impact whilst taking up the minimum of retail space. A sleek new counter top display in the same stylish blue and black PCL branding is also available.
PCL sales and marketing director Lee Wright added: “We are extremely happy with the quality and look of our new point of sale stand, which is available fully stocked with a carefully chosen selection of our world-leading air tools and accessories.
“We have created this high impact display solution for distributors to energise their instore offering, increasing footfall and sales.”