Motul’s Ace new partnership
Global oil company Motul has become a partner of London-based Ace Cafe, a famous motor enthusiasts rest halt.
The Ace Cafe has long been a favourite of London bikers, performance car and historic vehicle lovers and, in recent years, its following has spread far beyond the UK capital.
The North London landmark, located just off the famous A406 North Circular Road near the Park Royal and Wembley turn-offs now sports visible allegience to Motul, with branding visible from most angles of approach.
The Ace is one of the busiest places for automotive enthusiasts, with different types of vehicle in the spotlight every evening and often during the day as well. The new partnership means that Motul will have a visible presence at many of the Ace Cafe’s different day and night events – and Motul staff will often be on hand to give advice and help with Lubricant issues.
Motul and the Ace also plan to look for opportunities of other joint projects and possible events together, moving forward.
The first of these – which will also mark the public launch of the Ace-Motul partnership – will be the Ace Cafe Reunion this weekend, 3-4 September. Motul will have a stand on Saturday at the Cafe in London, before moving down to Brighton for the remainder of the Reunion.
The full range of Motul’s car, commercial heavy duty, agri and motorcycle products are available in Ireland through Alpha Lubricants – 021 488 9814 – www.alphalubricants.ie.
To find out more about Motul, its history, its technical, story, its partnerships and its products check out: www.motul.com.