Motul has turned its focus to the Goodwood Motor Circuit in Southern England and its renowned ‘Revival’ meeting, for which Motul has signed a major multi-year partnership.
Over the course of more than 30 years, the Goodwood Revival has established itself as one of the most authentic and prestigious “retro” motoring events in the world, with visitors attending the event dressed smartly – most in period clothing – to create a unique atmosphere, whose spirit harks back to the era when Goodwood Motor Circuit was at its zenith between 1948 and 1966.
Motul, whose own history is more than a century and a half long, has already featured as the Lubricant Partner of the Revival.
This year, however, the company has committed to a deeper longer-term relationship with the Duke of Richmond’s Goodwood Estate for the Revival, which kicks off this coming weekend (September 17-19).
Motul’s presence at the Revival has resulted in a level of activity that marks a notable increase from previous years and Motul’s involvement with the whole Goodwood Estate including the Goodwood Road Racing Club, goes beyond the event itself.
Once again, Motul’s commercial activity at the Revival will centre around the Motul ‘Garage’ on the Goodwood Revival ‘High Street’.
Here, not only will Motul technical staff be on hand to assist the public on lubricant technical matters, but visitors will also be able to purchase Motul product – including the latest of the specially commissioned limited-run Goodwood Motul Classic lubricant tins.
Also on display at the Motul Garage, will be historic cars from Motul’s OE Partners RUF and a Triton custom motorbike. Motul will also have a selection of classic clothing, and Motul period cloth patches which have proved so popular in previous years, that this year Motul is providing a seamstress on site, who can professionally attach them to visitors’ clothing, while they wait.
The Circuit’s Infield will also feature a special ‘Motul corner’, where visitors can check out Motul’s much-loved Vagabond historic truck – while the nearby competitors assembly area will be Motul branded.
Motul’s mobile racing laboratory, housed inside a classic bus, will be at the Revival throughout, offering free oil sample analysis to all competitors, in order to help them diagnose any problems or potential issues with their engines. Nearby will be a Motul open-air lounge area where competitors and team managers can relax undisturbed, in the lea of the Motul Coffee Stop.
This year sees the 50th anniversary of Motul’s 300V engine lubricant, which was the first fully synthetic motor lubricant onto the global market.
A number of celebratory events have been taking place throughout the year and the Goodwood Revival will feature a tribute to legendary British motorsport marque, BRM, which is presented by Motul. This will include the 1974-5 BRM F1 cars that ran in Motul livery.
Motul is also the presenting partner of one the Revival weekend’s feature races, the St Mary’s Trophy for classic saloon cars mainly from the 50s, with everything from Austin A40s to Mk1 Jaguars and even a Ford Thunderbird – driven by some of the world’s top historic racers, who are teamed up with professionals ranging from touring car legends, to Le Mans winners and F1 stars.
Alpha Lubricants distributes the full range of Motul car, commercial heavy duty, agri and motorcycle products nationwide.
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