Debbie Barnes has been appointed managing director of Liqui Moly UK Ltd, having been promoted from regional sales manager of the firm.
In her new position, Barnes will be responsible for the operational business of the lubricant company’s UK subsidiary.
She takes over the operational tasks in the UK from Tim Keller, who was previously responsible for the UK subsidiary as export area manager of Liqui Moly in Germany.
In the future, Keller will look after the Republic of Ireland and Northern Ireland, along with various countries in South America.
Barnes’ appointment strengthens Liqui Moly’s management team, which includes Dr. Uli Weller, MD of the parent company in Germany, and Salvatore Coniglio, Liqui Moly export director.
Dr. Weller commented: “She has done an excellent job for the team in all her roles and has driven the UK business forward.
“Debbie Barnes has extensive knowledge of the UK aftermarket, is very well connected and knows exactly what the market and customers need.”