Irish millennials rely on vehicle technology for safe driving


Irish millennials (circa 24 to 39 year-olds) are the generation most reliant on in-vehicle technology for safe driving, according to new research published by Liberty Insurance.

For Irish motorists, January is the most popular month to buy a new car. In January 2019, 32,370 new cars were sold and the motor industry expects a comparable, if slightly lower number of cars to be sold in Ireland in the same month this year.

In recent years, advancements in in-car safety technology have become a key consideration for consumers when researching and purchasing a new car.

Liberty says that it surveyed 992 Irish motorists and a total of 8,010 western European and US motorists. It claims that it found that 21 percent of Irish millennials admit to being very or somewhat reliant on safety technology features including reversing cameras, automated emergency breaking, collision warning system and lane change assists when driving.

This compares to 18 per cent of Generation X (circa 39 to 55 year-olds) motorists and 11 per cent of baby boomers (circa 56 to 73 year-olds) on the road.

While the findings suggest Irish millennials are more reliant on in-vehicle safety technology than their older peers, the cross-generational differential is more modest than in other markets.

The survey reports that 23 per cent of UK millennials claim to be very or somewhat reliant on in-car safety technology, versus 15 per cent of Gen Xers and just five per cent of baby boomers.

US motorists reported similar behaviours to their UK peers. 23 per cent of US millennials are very or somewhat reliant on safety technology when driving, versus 16 per cent of Gen Xers and seven per cent of baby boomers.

Amongst those surveyed in the Irish market, 43 per cent cited reversing cameras as extremely or very important, and a further 42 per cent claimed it was somewhat or slightly important. Only 15 per cent of those surveyed suggested it was not at all important.

Other key findings from this survey include:

  • 39 per cent of Irish motorists cite automatic emergency breaking as extremely or very important; 46 per cent consider it somewhat or slightly important; just 15 per cent indicate that it is not at all important.

 

  • 38 per cent of Irish motorists cite collision warning systems as extremely or very important; 47 per cent consider it somewhat or slightly important; just 15 per cent indicate that it is not at all important.

 

  • 38 per cent of Irish motorists cite blind-spot warning systems as extremely or very important; 46 per cent consider it somewhat or slightly important; just 16 per cent indicate that it is not at all important.

 

  • 27 per cent of Irish motorists cite lane change assist as extremely or very important; 50 per cent consider it somewhat or slightly important; just 23 per cent indicate that it is not at all important.

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