IFA extends its 36 year partnership with Sogefi

Sogefi Group, Europe’s leading OE and aftermarket vehicle filter manufacturer, has won a further three-year contract as a tier-1 filter supplier to the Independent Motor Trade Factors Associated Ltd (IFA).

The new supply agreement extends Sogefi’s 36-year partnership, having started with the establishment of IFA in 1977. Under the agreement, Sogefi will continue to supply IFA members with its leading automotive aftermarket Fram® and CoopersFiaam filters, allowing members to leverage Sogefi’s technologies at least for the next 36 months.

Sogefi Steve Parker
Steve Parker

For the IFA, extending the partnership with Sogefi Group was an easy decision. “Sogefi is one of our longest-standing and largest volume parts suppliers,” said Steve Parker, General Manager at the IFA. “It has sustained that position by delivering consistently high performing, extensive and well-priced OE quality filter ranges – and a dynamic approach to customer support – every year since the IFA was formed. We want our members, and their garage customers, to continue to benefit from this expertise. We are therefore delighted to extend our continuous partnership with Sogefi as we move towards the IFA’s fifth decade.”

The Italian-owned Sogefi Group is a long-standing supplier of cutting-edge, original filter solutions. It owns a number of original patents for key filter technologies. The company’s Aftermarket division is also Europe’s leading provider of filters for the independent aftermarket. Its UK brands Fram® and CoopersFiaam produce OE-quality automotive oil, air, fuel and cabin air filters, for all major American, European and Asian car makes.

Sogefi Nigel Duffield
Nigel Duffield

For Nigel Duffield, Sogefi Aftermarket Sales Manager for the UK and Ireland, this confirms the company’s strategy of excellence: “We are absolutely delighted that the IFA has demonstrated its continued confidence in the breadth, depth and quality of our filter brands for its 200-plus motor factor branches. It means that Fram® and CoopersFiaam’s advanced filter technologies will continue to add value to the IFA’s garage customers nationwide. Our Sogefi UK Aftermarket sales team is looking forward to meeting the needs of IFA members and providing the all-round services that only a leading, OE and aftermarket supplier can ensure.”

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