GS Yuasa teams up with Tunnock’s to offer treats to vehicle technicians

GS Yuasa has announced a new partnership with world-famous confectionary brand Tunnock’s. The partnership sees the two brands join forces to feed the nation’s vehicle technicians over winter, a period associated with high rates of battery failure.

Available at no cost with qualifying purchases of Yuasa and GS-branded batteries from participating distributors across Ireland and the UK, the ongoing promotion will see vehicle technicians receive a free pack of Tunnock’s Snowballs with their battery purchases over winter.

The ‘Treat Yourself to a Tunnock’s’ initiative follows the success of GS Yuasa’s snack pack and eggstra promotions and brings together two iconic brands and long-time supporters of the three-time BTCC Champion Gordon ‘Flash’ Shedden who fronts the campaign.

This latest initiative will see nearly half a million individual snowballs shipped across Ireland and the UK as the two global leaders join forces.

Each promotional pack contains eight Snowballs as well as a unique code for the battery manufacturer’s exclusive competition.

With a smart watch, a Gordon Shedden experience at Knockhill racing circuit and three GS Yuasa ‘Winter Workshop’ kits up for grabs, workshops and technicians are encouraged to complete the entry form on the GS Yuasa website for their chance to win.

Jon Pritchard, general sales & marketing manager at GS Yuasa Battery Sales UK Ltd. said: “We know this is an incredibly busy time for workshops, in fact, more batteries fail in winter than at any other time of year.

“That’s why our latest promotion encourages vehicle technicians to take a well-earned break and treat themselves to a Tunnock’s.

“By choosing an OE quality, GS Yuasa-manufactured battery, you’re ensuring your customers avoid a non-start situation, the last thing anyone wants on a frosty morning.”

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