Federal-Mogul to showcase leading technologies at Automechanika

Federal-Mogul will showcase a broad portfolio of leading-edge technologies, which it claims will help shape the future of the automotive aftermarket during Automechanika 2012, September 11-16 in Frankfurt, Germany.

The company’s CEO responsible for the Aftermarket, Michael Broderick, will highlight the company’s solutions strategies including a variety of new aftermarket-specific products and programmes during a September 12 press briefing at the Federal-Mogul exhibit (Hall 3.0, Stand D51).

“As one of the industry’s leading OE suppliers, Federal-Mogul is at the forefront of brake, steering and suspension, wiper, ignition, engine and sealing technologies for global vehicle manufacturers and the aftermarket,” said Martin Hendricks, Federal-Mogul vice president, Global Aftermarket, EMEA. “Our Automechanika exhibit will help distributors and workshop professionals understand how these technologies can drive their long-term growth.”

Visitors to the Federal-Mogul exhibit can learn how the “You’re in Control” programme from the industry-leading Ferodo® brakes brand is helping thousands of workshops master complex brake service challenges in the areas of coverage, cataloguing, marketing and support services. In keeping with this commitment, Federal-Mogul will also unveil its new www.myferodo.com website, featuring highly intuitive navigation to help users quickly learn about the brand’s exclusive product and service benefits or find assistance with technical bulletins or repair tips. The company will share information on its new Ferodo Eco-Friction™ zero- and low-copper brake pad formulations, developed using Federal-Mogul’s highly advanced new tribological “fingerprinting” process. The new formulations meet future friction regulations for reducing copper content while ensuring there are no trade-offs in noise, durability or performance. The company will launch its extended MOOG® steering and suspension and wheel-end bearings offer – with market-leading coverage, quality and cataloguing – and introduce the new www.moogproducts.com website, which features extensive product and technical content that reinforces the “Make it Easy, Make it MOOG” brand promise. Two additional new benefits of MOOG products – the brand’s OE-preferred “Cataphoresis” electrostatic coating for sheet-metal wishbones and control arms, and exclusive 100-percent testing of aluminium control arms to eliminate potential bush damage and ejection –will be showcased in the Automechanika exhibit.

Making it easy for workshops to increase brake and chassis sales is at the heart of Federal-Mogul’s innovative Ferodo and MOOG “One Stop Solution” programme for the light-commercial vehicle category. Federal-Mogul recently published a new “One Stop Solution” catalogue (CATMX1201) covering both of these LCV product offers to help distributors and workshop professionals save time and ensure maximum quality by relying on one trusted source for more repairs.

The company will unveil its greatly expanded Champion® wipers range, which will offer customers two distinct and highly appealing choices at the mid-range and premium levels – all-new Champion Easyvision™ featuring an innovative flat-blade technology and Champion AeroVantage® wipers. Customers will be able to see the attractive new retail blister packaging developed for this refined range.

The Federal-Mogul “Engine Expert” brands are on the leading edge of technology for OE and aftermarket customers. Among the latest innovations that will be featured at Automechanika are award-winning Goetze® LKZ® oil control rings, which dramatically reduce oil consumption and ring-to-wall friction for reduced emissions and improved fuel efficiency; Glyco® IROX® engine bearings, which extend the durability of higher-output engines and withstand the severe duty cycles of start-stop and hybrid applications; and award-winning Nüral DuraBowl® pistons, featuring a proprietary bowl rim re-melting technology that increases component durability for use in highly boosted, high-output engines. In addition, Federal-Mogul will feature its Champion Advanced Corona Ignition System (ACIS), a breakthrough approach that significantly outperforms conventional spark-ignition systems. ACIS is already undergoing advanced development and testing with leading engine OEMs.

The Federal-Mogul engine and sealing brands will introduce an entirely new repair concept for aftermarket workshops: OE-specification turbocharger kits which come complete with all parts required for a turbocharger replacement, including the turbocharger, gaskets, filters, pipes and fasteners.

To further demonstrate its commitment to provide comprehensive solutions to customers and support the long-term viability of aftermarket workshops, Federal-Mogul will introduce its revolutionary F-M Campus (www.fmcampus.eu) virtual training centre. This world-class education resource offers a variety of interactive training modules, an extensive library of technical information and a portal to live and on-demand webinars.

For additional information regarding any Federal-Mogul product or programme, please visit the company’s Automechanika exhibit – Hall 3.0, Stand D51 – or contact Federal-Mogul’s communications and marketing representatives. The latest Federal-Mogul product references are available online at www.fmecat.eu.

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