ELTA Automotive secures three-year extension with Halfords
ELTA Automotive has announced a three-year extension to its supply contract with Halfords, a leading provider of motoring and cycling products and services.
As an official licensee of the iconic Lucas brand, ELTA will continue to supply Halfords’ UK and Ireland store network with both premium Lucas automotive bulbs and Halfords’ own branded range — delivering over five million bulbs annually.
Since launching in Halfords stores, ELTA says the Lucas range has been incredibly well received by the motoring public. Its trusted heritage and reputation for quality have resonated strongly with drivers, reigniting consumer demand for a name that has been synonymous with automotive lighting for over a century.
The contract extension also comes at a fitting time, as Lucas celebrates its 150th anniversary — a major milestone for one of the most enduring names in the industry.
Tim Brotherton, marketing manager at ELTA Automotive, commented: “This contract extension is a testament to the shared values, performance, and environmental goals that define our work with Halfords.
“We’re proud to continue delivering trusted products into the hands of drivers and technicians across the UK and Ireland.”
Since the partnership began, one of the most notable achievements has been the transition to 100 per cent plastic-free packaging across the bulb range — removing an estimated 28 tonnes of plastic from the supply chain each year.