Reflecting the global reach of social media and the importance of this form of mass-communication, Denso has broadened its presence to address a Pan European audience.
“Traditionally our SM activity through Facebook and Twitter has been a country specific project,” explains Denso Europe, Pan European Strategic Marketing Manager, Fatiha Laauich,”but as our business continues to grow across Europe, it is important for us to effectively communicate with this increasing audience and engage with a larger community, which means our activity must develop accordingly.
“As a result, we have superseded our previous UK-centric Facebook and Twitter activity with new Pan European focused: Facebook Denso Aftermarket and Twitter accounts and introduced two further channels, a technically orientated outlet: Facebook Denso Technic and B2B communication: LinkedIn Denso Aftermarket.
“With these additional communication channels and now addressing the needs of a far wider audience, we are keen to invite aftermarket professionals, whether technicians or wholesalers and DIY enthusiasts to get onboard and become part of the Denso Aftermarket European community.”
Further details of the Denso Aftermarket programme are available online at: www.Denso-am.eu