Denso adds a spark to e-Learning platform

The spark plug is a product synonymous with Denso. The inclusion of a new module dedicated to the small, but vital component, is described by Denso as a “natural step” for its growing online e-Learning educational platform.

Fatiha Laauich, Denso Europe, Pan European strategic marketing manager says: “The e-Learning platform, and the associated League of True Mechanics (LOTM) annual competition, is a key part of our educational ethos, and as spark plugs are core to the company’s overall product portfolio, the addition of a new module focusing on them, is a logical step.

“Although often over looked in favour of oxygen sensors and other electronic hardware, the spark plug is one of the primary components that VMs have relied upon to help reduce engine emissions in line with the requirements of governments globally.

“In the same way, advanced products such as the Denso Iridium TT twin tip spark plug range, help workshops reduce the exhaust emissions on their customers’ vehicles, in order to conform with modern NCT testing requirements, for example.”

She adds: “The latest spark plug webinar not only explains how these benefits are achieved, but also many technical aspects of spark plug replacement that are frequently overlooked and which, together, improve efficiencies, as well as the level of customer service that a workshop can provide.

“We therefore positively encourage technicians to sign up to the e-Learning platform , where they can not only find free educational material covering multiple product groups in addition to spark plugs, but also to join the LOTM competition and be in with the chance of winning a number of outstanding prizes.”

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