Comline reflects on 2018 European show season


Automotive parts supplier, Comline has been reflecting on a busy 2018, exhibiting at five major automotive expos across Europe – including the Auto Trade EXPO in Dublin – and reaching a combined audience of over 260,000 customers and key decision makers.

The show season began in Germany at Automechanika Frankfurt, where Comline showcased its largest-ever exhibition stand to 136,000 visitors over four days. Doubling its footprint from the previous year, Comline’s stand covered 78 square metres, providing show-goers with a clear indication of the brand’s growing stature within the European aftermarket sector.

The next stop was Dublin, home to subsidiary Comline Ireland. Exhibiting at Auto Trade EXPO, Ireland’s largest automotive expo. The show welcomed 8110 people through its doors over the weekend of October 20-21, where Comline’s 36 square metre stand was a hit with the visitors and secured the accolade of ‘best stand’ from the show’s organisers, who praised Comline for combining eye-catching, informative displays and fun activities.

Dublin was quickly followed by Athens, home to subsidiary Comline Hellas, and host to Greece’s Autokinisi. Comline displayed an impressive 44 square metre stand adorned in the company’s distinctive blue and yellow colours.

Next came Bulgaria and Automotive Expo Sofia. This show presented an opportunity for Comline to collaborate with its authorised distributor, Auto Plus who dedicated space on its stand to the Comline brand, cementing the strong partnership and highlighting Comline’s multi-range product offering.

Last, but by no means least, the show train arrived in Cyprus for the Boyz Stuff exhibition. Joining forces once again, this time with key customer Psaltis, the two brands worked together to draw in the crowds using engaging tools such as Comline’s distinctive Panik99 rally car, which took centre stage.

Although differing in size, and focal points, each exhibition stand was consistently designed to provide a dynamic representation of Comline’s all-marque, multi-line, high-quality product portfolio in an informative yet engaging manner, incorporating eye-catching fun activities and a relaxed setting for customer engagement.

In addition to the large expos, Comline also worked together with its many distributors to deliver numerous local events in places such as Bosnia and Macedonia.

“2018 truly has been a whirlwind year for the Comline Brand,” said Leigh Davies, Comline’s Marketing Manager. “Our ever-growing presence in Europe made it possible – and frankly essential – for us to be present at a record-number of Automotive exhibitions across the continent.

“The aim was to underline our market position and promote the brand’s core values of supplying high-quality parts and genuine value for money. I feel we have achieved what we set out to do surpassing expectations in every country, a view which was shared by others, and confirmed by the award we received in Dublin. Looking back on our achievements, I am delighted to declare our 2018 show season was a resounding success – bring on 2019!”