Comline boosts e-commerce with TecDoc

TecAlliance, an expert in data management and processes for the automotive aftermarket, has developed an e-commerce solution for the Comline Group.

It enables customers around the world to access Comline Group’s spare parts portfolio and find the right product quickly and precisely. Customers can also view availability and price and place orders directly. This new e-commerce solution is a unified platform for both of the Group’s brands – Comline and Motaquip.

Comline Group, a leading company in the spare parts industry for more than 30 years, is introducing a TecDoc-based catalogue to set new standards in customer experience. Leveraging its aftermarket expertise, Comline collaborated with TecAlliance to design and build this best-in-class online catalogue.

The TecDoc White Label Catalogue Solution provides a powerful and user-friendly experience that is tailored to Comline’s requirements and design guidelines.

Leigh Davies

“We had a requirement to deliver a reliable, user-friendly catalogue to our customers that we could integrate with our Microsoft Dynamics 365 ERP system to provide online ordering and availability information. It quickly became apparent that TecDoc’s White Label Solution was going to be the right solution,” said Leigh Davies, general manager – marketing and communications at Comline Group.

Within the first five months of launching the TecDoc White Label Solution, Comline Group said it saw a substantial increase in items ordered, growth of the user base and a considerable reduction in customer inquiries concerning pricing and stock.

Comline Group’s customers in 50 countries worldwide, many of whom are already paid-up users of the TecDoc platform, are already benefitting from this new catalogue, which is available in over 40 languages.

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