Banner launches latest campaign


Leading European battery maker, Banner Batteries has superseded its ‘Power Evolved’ promotional campaign by adopting a non-nonsense theme for the current battery season – ‘No Bull Get Real’.

Banner UK manager, Lee Quinney explains: “The aim of new campaign is to stop people in their tracks. It is visually powerful and presents Banner Batteries as a company that is open and honest about its positioning as one of the world’s leading manufacturers and suppliers of batteries as original equipment.

“It also subliminally suggests that using an OE supplier such as Banner is the best option. As such, we are confident that the campaign – just as ‘Power Evolved’ did – will differentiate Banner from that of its competitors.”

Set to be progressively rolled out across both above and below-the-line over the coming months, ‘No Bull Get Real’ once again vocalises Banner’s prominence as an original equipment manufacturer, supplying to the likes of Audi, Aston Martin, Autotrail, Baliey Motorhomes, BMW, Caterham, Lotus, Mercedes, Morgan, Porsche, Seat, Skoda, Volvo, VW and more.

Set to span Banner Batteries marketing communications spectrum, not only will it feature as part of a targeted above-the-line campaign, it will also detail on exhibition display and other below-the-line promotional material, such as posters, flyers and email marketing campaigns.

Banner Batteries will also continue to underpin its on going expansionary messages through the ongoing implementation of a dedicated PR campaign.

For more information contact the Europower Battery Centre on 01 830 0884 or www.europower.ie.

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