Automechanika Birmingham announces free aftermarket digitalisation webinar

Messe Frankfurt UK, the organisers of Automechanika Birmingham, are later this month hosting a free webinar about how digitalisation will impact the aftermarket in the future.

Entitled ‘Digitalisation; Accelerating the recovery of the aftermarket’, the hour long webinar is free to attend and takes place on September 29 at 11:00.

Attendees can log in to hear a round table discussion as industry peers outline how digitalisation is fundamentally altering the way business is conducted in the aftermarket.

The panel will also be discussing the obstacles and factors which could affect the ability of a business to embrace the benefits digitisation could bring.

High-profile guest speakers include Dr Julia Saini, associate partner at Frost & Sullivan. Saini will outline the key trends which have been influencing the industry in recent years, but are now accelerating and, arguably, driving the recovery of the aftermarket.

Joining Saini, Peter Lawton, senior section manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket.

Further speakers are expected to be announced soon.

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